{"id":128505,"date":"2025-11-20T19:59:36","date_gmt":"2025-11-20T12:59:36","guid":{"rendered":"https:\/\/cooponline.vn\/tin-tuc\/?p=128505"},"modified":"2025-11-21T10:05:59","modified_gmt":"2025-11-21T03:05:59","slug":"tac-dong-cua-greenwashing","status":"publish","type":"post","link":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/","title":{"rendered":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1.jpg\" alt=\"\" class=\"wp-image-128535\" srcset=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1.jpg 1500w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-300x200.jpg 300w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-768x512.jpg 768w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-660x440.jpg 660w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-600x400.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Greenwashing c\u00f3 th\u1eadt s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng?<\/figcaption><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u00f3 ch\u1eafc s\u1ea3n ph\u1ea9m \u201cxanh\u201d m\u00e0 m\u00ecnh mua th\u1eadt s\u1ef1 t\u1ed1t cho m\u00f4i tr\u01b0\u1eddng? Th\u1ef1c t\u1ebf, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng Greenwashing \u2013 hay c\u00f2n g\u1ecdi l\u00e0 \u201cth\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh\u201d \u2013 \u0111\u1ec3 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u00eau tr\u00f2 n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u nh\u1ea7m v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm v\u00e0 ni\u1ec1m tin v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>V\u1eady Greenwashing l\u00e0 g\u00ec, c\u00f3 nh\u1eefng chi\u00eau th\u1ee9c n\u00e0o v\u00e0 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 ra sao?&nbsp; H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 \u0111\u1ec3 nh\u1eadn di\u1ec7n v\u00e0 l\u1ef1a ch\u1ecdn th\u00f4ng minh h\u01a1n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Greenwashing_la_gi\" >Greenwashing l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Khai_niem_co_ban\" >Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Vi_du_thuc_te\" >V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Cac_chieu_thuc_greenwashing_thuong_gap\" >C\u00e1c chi\u00eau th\u1ee9c greenwashing th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Tac_dong_cua_Greenwashing\" >T\u00e1c \u0111\u1ed9ng c\u1ee7a Greenwashing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Doi_voi_nguoi_tieu_dung\" >\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Doi_voi_thi_truong\" >\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Doi_voi_moi_truong\" >\u0110\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Cach_nhan_biet_va_tranh_Greenwashing\" >C\u00e1ch nh\u1eadn bi\u1ebft v\u00e0 tr\u00e1nh Greenwashing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#Ket_luan\" >K\u1ebft lu\u1eadn:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_la_gi\"><\/span><strong>Greenwashing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-1.jpg\" alt=\"\" class=\"wp-image-128536\" srcset=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-1.jpg 1000w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-1-300x240.jpg 300w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-1-1-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 th\u1eadt v\u1ec1 Greenwashing <\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khai_niem_co_ban\"><\/span><strong>Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Greenwashing l\u00e0 h\u00e0nh vi marketing m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng t\u1ea1o h\u00ecnh \u1ea3nh \u201cxanh\u201d, \u201cb\u1ec1n v\u1eefng\u201d nh\u01b0ng th\u1ef1c ch\u1ea5t kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c cam k\u1ebft v\u1ec1 m\u00f4i tr\u01b0\u1eddng. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb mong mu\u1ed1n t\u0103ng doanh s\u1ed1, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u1ed1t, ho\u1eb7c t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u1ea3 t\u1ea1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_thuc_te\"><\/span><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m d\u00e1n nh\u00e3n \u201c100% t\u1ef1 nhi\u00ean\u201d ho\u1eb7c \u201cth\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng\u201d nh\u01b0ng ch\u1ec9 c\u00f3 m\u1ed9t th\u00e0nh ph\u1ea7n nh\u1ecf l\u00e0 t\u1ef1 nhi\u00ean, c\u00f2n ph\u1ea7n l\u1edbn v\u1eabn ch\u1ee9a h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn h\u1ecd ngh\u0129 r\u1eb1ng \u0111ang g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_chieu_thuc_greenwashing_thuong_gap\"><\/span><strong>C\u00e1c chi\u00eau th\u1ee9c greenwashing th\u01b0\u1eddng g\u1eb7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao b\u00ec xanh, logo \u201ceco\u201d nh\u01b0ng kh\u00f4ng minh ch\u1ee9ng th\u00f4ng tin.<br><\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o m\u1eadp m\u1edd: N\u00eau th\u00e0nh ph\u1ea7n t\u1ed1t, b\u1ecf qua \u1ea3nh h\u01b0\u1edfng x\u1ea5u kh\u00e1c.<br><\/li>\n\n\n\n<li>T\u1eadp trung PR chi ti\u1ebft nh\u1ecf: V\u00ed d\u1ee5 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 5% nguy\u00ean li\u1ec7u t\u00e1i ch\u1ebf nh\u01b0ng qu\u1ea3ng c\u00e1o nh\u01b0 100% \u201cxanh\u201d.<br><\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u201ct\u1ef1 nhi\u00ean\u201d, \u201cxanh\u201d, \u201corganic\u201d m\u00e0 kh\u00f4ng c\u00f3 ch\u1ee9ng nh\u1eadn \u0111\u1ed9c l\u1eadp.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng chi\u00eau th\u1ee9c n\u00e0y \u0111\u00e1nh l\u1eeba m\u1eaft th\u01b0\u1eddng, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u201cgi\u1ea3 v\u1edd xanh\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tac_dong_cua_Greenwashing\"><\/span><strong>T\u00e1c \u0111\u1ed9ng c\u1ee7a Greenwashing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-2.jpg\" alt=\"\" class=\"wp-image-128537\" srcset=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-2.jpg 1000w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-2-300x240.jpg 300w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-2-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a Greenwashing<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_voi_nguoi_tieu_dung\"><\/span><strong>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ea5t ni\u1ec1m tin khi ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00fang nh\u01b0 qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>D\u1ec5 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn sai v\u00e0 b\u1ecf l\u1ee1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng th\u1eadt s\u1ef1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_voi_thi_truong\"><\/span><strong>\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o ra c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/li>\n\n\n\n<li>L\u00e0m gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00e1c doanh nghi\u1ec7p nghi\u00eam t\u00fac trong l\u0129nh v\u1ef1c b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_voi_moi_truong\"><\/span><strong>\u0110\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e2y h\u1ea1i th\u1ef1c t\u1ebf v\u00ec l\u01b0\u1ee3ng r\u00e1c th\u1ea3i v\u00e0 kh\u00ed th\u1ea3i kh\u00f4ng gi\u1ea3m nh\u01b0 mong \u0111\u1ee3i.<\/li>\n\n\n\n<li>L\u00e0m m\u1ee5c ti\u00eau \u201cs\u1ed1ng xanh\u201d tr\u1edf n\u00ean m\u01a1 h\u1ed3 v\u00e0 gi\u1ea3m s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_nhan_biet_va_tranh_Greenwashing\"><\/span><strong>C\u00e1ch nh\u1eadn bi\u1ebft v\u00e0 tr\u00e1nh Greenwashing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ec3m tra ch\u1ee9ng nh\u1eadn uy t\u00edn: ISO 14001, FSC, EcoLabel, USDA Organic\u2026<\/li>\n\n\n\n<li>\u0110\u1ecdc k\u1ef9 b\u1ea3ng th\u00e0nh ph\u1ea7n v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/li>\n\n\n\n<li>T\u00ecm th\u00f4ng tin t\u1eeb c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c chuy\u00ean gia.<\/li>\n\n\n\n<li>So s\u00e1nh nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec tin v\u00e0o h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng b\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m \u201cxanh gi\u1ea3\u201d v\u00e0 ch\u1ecdn l\u1ef1a th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-3.jpg\" alt=\"\" class=\"wp-image-128534\" srcset=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-3.jpg 1000w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-3-300x240.jpg 300w, https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh-3-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Ki\u1ec3m tra th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00e1t hi\u1ec7n Greenwashing<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Greenwashing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u00eau marketing. N\u00f3 c\u00f2n li\u00ean quan \u0111\u1ebfn \u0111\u1ea1o \u0111\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n minh b\u1ea1ch v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00fang v\u1edbi cam k\u1ebft b\u1ec1n v\u1eefng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u1ea7n t\u1ec9nh t\u00e1o \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 tr\u1ecb th\u1eadt. H\u00e3y tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua th\u00f4ng minh v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 h\u00e0nh tinh.<\/p>\n\n\n\n<p><strong>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan<\/strong>:<\/p>\n\n\n\n<p><a href=\"https:\/\/cooponline.vn\/tin-tuc\/chon-san-pham-xanh-cho-cuoc-song-sanh\/\">Ch\u1ecdn s\u1ea3n ph\u1ea9m xanh \u2013 Cho cu\u1ed9c s\u1ed1ng \u201cs\u00e0nh\u201d<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/cooponline.vn\/tin-tuc\/song-xanh-la-gi-lam-the-nao-de-bat-dau-hanh-trinh-song-xanh\/\">S\u1ed1ng xanh l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh s\u1ed1ng xanh?<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"author":83,"featured_media":128533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,19],"tags":[989,988],"class_list":["post-128505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-tips","category-song-xanh","tag-lam-dung-thong-diep","tag-thuong-hieu-gia-vo-xanh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online<\/title>\n<meta name=\"description\" content=\"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\" \/>\n<meta property=\"og:description\" content=\"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T12:59:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T03:05:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Minh H\u1ea1nh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Minh H\u1ea1nh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\"},\"author\":{\"name\":\"Minh H\u1ea1nh\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/8830611506925277788812ea61e01a1b\"},\"headline\":\"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh\",\"datePublished\":\"2025-11-20T12:59:36+00:00\",\"dateModified\":\"2025-11-21T03:05:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\"},\"wordCount\":1020,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#organization\"},\"image\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg\",\"keywords\":[\"l\u1ea1m d\u1ee5ng th\u00f4ng \u0111i\u1ec7p\",\"th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh\"],\"articleSection\":[\"Pro tips\",\"S\u1ed1ng xanh\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\",\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\",\"name\":\"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\",\"isPartOf\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg\",\"datePublished\":\"2025-11-20T12:59:36+00:00\",\"dateModified\":\"2025-11-21T03:05:59+00:00\",\"description\":\"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.\",\"breadcrumb\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage\",\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg\",\"contentUrl\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cooponline.vn\/tin-tuc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pro tips\",\"item\":\"https:\/\/cooponline.vn\/tin-tuc\/pro-tips\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#website\",\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/\",\"name\":\"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\",\"description\":\"Mua s\u1eafm\",\"publisher\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cooponline.vn\/tin-tuc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#organization\",\"name\":\"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\",\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/cropped-CoopOnline-logo-grid-FAOL-241011-1-10-scaled-1.png\",\"contentUrl\":\"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/cropped-CoopOnline-logo-grid-FAOL-241011-1-10-scaled-1.png\",\"width\":2559,\"height\":954,\"caption\":\"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online\"},\"image\":{\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/8830611506925277788812ea61e01a1b\",\"name\":\"Minh H\u1ea1nh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f05413ab1f2a95e47dcaeef70d02b0684feb15b1fc1dea8a2ee9da38c200b44e?s=96&#038;d=mm&#038;r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f05413ab1f2a95e47dcaeef70d02b0684feb15b1fc1dea8a2ee9da38c200b44e?s=96&#038;d=mm&#038;r=g\",\"caption\":\"Minh H\u1ea1nh\"},\"url\":\"https:\/\/cooponline.vn\/tin-tuc\/author\/0898177003\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","description":"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","og_description":"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.","og_url":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/","og_site_name":"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","article_published_time":"2025-11-20T12:59:36+00:00","article_modified_time":"2025-11-21T03:05:59+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg","type":"image\/jpeg"}],"author":"Minh H\u1ea1nh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Minh H\u1ea1nh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#article","isPartOf":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/"},"author":{"name":"Minh H\u1ea1nh","@id":"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/8830611506925277788812ea61e01a1b"},"headline":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh","datePublished":"2025-11-20T12:59:36+00:00","dateModified":"2025-11-21T03:05:59+00:00","mainEntityOfPage":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/"},"wordCount":1020,"commentCount":0,"publisher":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/#organization"},"image":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg","keywords":["l\u1ea1m d\u1ee5ng th\u00f4ng \u0111i\u1ec7p","th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh"],"articleSection":["Pro tips","S\u1ed1ng xanh"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/","url":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/","name":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh - Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","isPartOf":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage"},"image":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg","datePublished":"2025-11-20T12:59:36+00:00","dateModified":"2025-11-21T03:05:59+00:00","description":"Greenwashing khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u l\u1ea7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d. T\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3.","breadcrumb":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#primaryimage","url":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg","contentUrl":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/11\/Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh.jpg","width":1500,"height":1000,"caption":"Tac-dong-cua-Greenwashing-khi-thuong-hieu-gia-vo-xanh"},{"@type":"BreadcrumbList","@id":"https:\/\/cooponline.vn\/tin-tuc\/tac-dong-cua-greenwashing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cooponline.vn\/tin-tuc\/"},{"@type":"ListItem","position":2,"name":"Pro tips","item":"https:\/\/cooponline.vn\/tin-tuc\/pro-tips\/"},{"@type":"ListItem","position":3,"name":"T\u00e1c \u0111\u1ed9ng c\u1ee7a \u201cGreenwashing\u201d \u2013 khi th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3 v\u1edd xanh"}]},{"@type":"WebSite","@id":"https:\/\/cooponline.vn\/tin-tuc\/#website","url":"https:\/\/cooponline.vn\/tin-tuc\/","name":"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","description":"Mua s\u1eafm","publisher":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cooponline.vn\/tin-tuc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/cooponline.vn\/tin-tuc\/#organization","name":"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online","url":"https:\/\/cooponline.vn\/tin-tuc\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/logo\/image\/","url":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/cropped-CoopOnline-logo-grid-FAOL-241011-1-10-scaled-1.png","contentUrl":"https:\/\/cooponline.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/cropped-CoopOnline-logo-grid-FAOL-241011-1-10-scaled-1.png","width":2559,"height":954,"caption":"Tin t\u1ee9c t\u1ed5ng h\u1ee3p - Coop Online"},"image":{"@id":"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/8830611506925277788812ea61e01a1b","name":"Minh H\u1ea1nh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cooponline.vn\/tin-tuc\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f05413ab1f2a95e47dcaeef70d02b0684feb15b1fc1dea8a2ee9da38c200b44e?s=96&#038;d=mm&#038;r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f05413ab1f2a95e47dcaeef70d02b0684feb15b1fc1dea8a2ee9da38c200b44e?s=96&#038;d=mm&#038;r=g","caption":"Minh H\u1ea1nh"},"url":"https:\/\/cooponline.vn\/tin-tuc\/author\/0898177003\/"}]}},"_links":{"self":[{"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/128505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/comments?post=128505"}],"version-history":[{"count":3,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/128505\/revisions"}],"predecessor-version":[{"id":128586,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/posts\/128505\/revisions\/128586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/media\/128533"}],"wp:attachment":[{"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/media?parent=128505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/categories?post=128505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooponline.vn\/tin-tuc\/wp-json\/wp\/v2\/tags?post=128505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}